Felix of Stray Kids Becomes First Male Ambassador for HERA.
- lnjweipi27
- Aug 6
- 1 min read
K-pop star Felix of Stray Kids has officially joined luxury Korean beauty brand HERA as its first-ever male brand ambassador, marking a groundbreaking shift in the beauty industry. Known for his deep voice, fierce charisma, and flawless skin, Felix is redefining beauty standards and expanding HERA’s global appeal, especially among younger consumers.
In HERA’s official announcement, the brand praised Felix’s "magnetic duality and boundary-breaking style", which aligns with its mission to celebrate confidence and individuality. Felix is set to lead upcoming campaigns for HERA’s bestselling base products, and fans are already buzzing about his teaser shoot released on August 5th.
This partnership signals a bold, inclusive era for luxury beauty one where K-pop icons are not just musical influencers but powerful fashion and skincare tastemakers too.
Would you try a beauty product just because Felix endorses it?
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