From Seoul to Saint Laurent: Cha Eun-woo just turned Paris Fashion Week into his personal runway—who’s ready to steal his style?

Cha Eun-woo K-pop Artist of Astro

Cha Eun‑woo made waves at Paris Fashion Week, gracing the Saint Laurent SS26 men’s show on June 24 as the global brand ambassador.

Cha Eun‑woo made waves at Paris Fashion Week, gracing the Saint Laurent SS26 men’s show on June 24 as the global brand ambassador. The ASTRO star arrived in a sleek ensemble: olive turtleneck layered under a checkered wool jacket, paired with black leather trousers and matching long leather boots—an effortlessly chic nod to summer’s transitional vibes.

His poised presence was captured by Getty Images, with fans praising his charisma, calling him “Paris come alive” . Cha’s fashion credentials are undeniable—he’s appeared in campaigns for Calvin Klein and Chaumet, and holds multiple high-profile ambassadorships, making him a fixture in the global style sphere .

At 28, Cha balances K-pop heartthrob status with serious fashion influence. His Paris appearance offered an editorial-worthy moment, blending classic tailoring with fresh textures. For fans and fashion lovers alike, Cha’s look at Saint Laurent SS26 wasn’t just stylish—it was an emblem of cultural crossover: a K-pop icon redefining menswear on the world’s biggest runway.

 Cha Eun‑woo, Saint Laurent SS26, Paris Fashion Week, K‑pop style, menswear ambassador, fashion influencer

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