IVE’s Jang Wonyoung Named Miu Miu Beauty Ambassador for Korea & Japan.
- Apr 4
- 2 min read
IVE’s Jang Wonyoung
The Official Announcement
In a move that solidifies her status as the ultimate "Human Miu Miu," IVE's Jang Wonyoung has been officially appointed as the new Fragrance and Beauty Ambassador for Miu Miu in the South Korea and Japan markets.
Already a global ambassador for the brand’s fashion collections, the 21-year-old K-pop star is now the face of the house's latest venture into the fragrance category.
The "Miutine" Campaign
Wonyoung will front the global campaign for Miutine, a brand-new fragrance launching this April.
The Scent Profile: Imagined by master perfumer Dominique Ropion, Miutine is described as a "classic chypre signature" with a playful twist. It features a vibrant blend of wild strawberry and gardenia, grounded by a warm base of brown sugar, patchouli, and bourbon vanilla.
A Strategic Partnership
Miu Miu described Wonyoung as "one of the most influential young icons of her generation," highlighting her ability to embody modern femininity and unapologetic individuality.
This expanded role is a strategic move for parent company Prada Group to further boost Miu Miu's presence in key Asian beauty markets following a 35% surge in the brand's total sales last year.
Join the Conversation
From sold-out fashion collections to the new "Wonyoung Scent," her influence continues to reach new heights.
Are you ready for the "Miutine" era? 🧐 Drop a ✨ if you'll be grabbing a bottle of the new fragrance this month! 💬
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