Martha Stewart Aesthetic 2.0: Bringing Backyard Homesteading into Modern Life.

Martha Stewart

This summer, the “Martha Stewart aesthetic” is making a major comeback. Pinterest searches are up a staggering 2,889%, fueled by a longing for garden‑to‑table living, charming chicken coops, and fresh dinner recipes. It’s more than nostalgia, it’s a movement toward intentional, self-sufficient living.

For women over 25 balancing busy lives, this trend blends practicality, creativity, and well-being. Backyard projects—think chicken coops, pizza ovens, and herb gardens, reflect Thumbtack’s forecast that outdoor retreats are this year’s top investment. Embracing “farmcore” means curating warm, rustic spaces that nourish both body and soul.

Inspired by Martha’s homestead in Bedford, NY, modern homesteading is adaptable: urban container gardening, weekend DIY crafts, and casual garden parties all reconnect us to nature and simplicity. It fosters mindfulness, planting seeds feels revolutionary when screens dominate daily life.

Takeaway:Transform your backyard into a personalized sanctuary. Start small: plant herbs in repurposed containers, build a mini chicken coop, or host a farm‑to‑table dinner with friends. It’s not just décor—it’s a lifestyle: sustainable, restorative, and deeply rooted in joy.

Which backyard project are you starting this summer, herb garden, pizza oven, or chicken coop? 🏡 Tell us below!

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