Why BLACKPINK’s “JUMP” Is Already an Anthem

Black Pink

BLACKPINK’s brand-new single, “JUMP,” has taken the world by storm—and here’s why:

Bold genre shift – A thrilling blend of hardstyle, EDM, synth-pop, and Western-inspired guitar riffs that breaks away from their typical pop sound.

Debut done right – They premiered it live at their Deadline tour opener in Goyang on July 5, and the track was released officially on July 11.

Chart-topping in record time – #1 on Spotify Global Daily Top Songs for three consecutive days, and #1 on YouTube Trending in 37+ countries

Social media fire – MV reached 1M likes in just over an hour, making it the 4th fastest female K-pop MV to do so.

Empowerment anthem – With an infectious chorus, "run up, jump”, it’s resonating as a summer rallying cry for liberation, sisterhood, and girl power.

Between its explosive debut, impressive streaming numbers, and empowering message, “JUMP” is more than a comeback; it’s a global phenomenon.

Which part of “JUMP” gets you moving? Tell us your favorite lyric or moment below! 👇

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