From hijab tutorials to Mugler, Aydha Mehnaz just rewrote the rules of luxury fashion influence.
- lnjweipi27
- Aug 6
- 1 min read
From hijab tutorials to Mugler, Aydha Mehnaz just rewrote the rules of luxury fashion influence.
Aydha Mehnaz began her journey in Narayanganj, Bangladesh, filming hijab tutorials during university, transforming a YouTube hobby into international recognition. She earned a Master’s from ESMOD Paris and joined Mugler as an intern in 2019, later rising to VIP & Media Relations Lead. Under her leadership, Mugler’s media impact value soared from $58 million pre‑COVID to over $200 million today.
Aydha spearheaded iconic moments—like Beyoncé’s bee couture debut and Zendaya’s robotic Mugler gown for Dune: Part Two each generating global media buzz worth millions. Recognized as the first Bangladeshi on the Forbes 30 Under 30 Europe list in Media & Marketing, she’s now breaking stereotypes about modest fashion and visibility in luxury culture.
She’s led partnerships with Dua Lipa, Kylie Jenner, Cardi B; championed diversity in fashion; and today serves as Global Brand Relations Lead at LVMH’s Moynat.. Aydha’s aesthetic roots in modest, heritage-forward style sarees, hijab, and tailored pieces remain part of her signature, merging cultural identity and high fashion.
Her story teaches us that passion, storytelling, and authenticity transcend borders. From Bangladesh to Paris, she’s redefining what it means to be a modest fashion voice and brand visionary.
Which Mugler moment she created Zendaya’s robot suit or Beyoncé’s bee look inspired you most?
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